We've heard the Enrons of the world file for bankruptcy. Massachussets based Malden Mills did the same -- but for entirely different reasons. In 1995, when the Malden Mills caught fire, the CEO and owner of the family run business decided to continue to pay his thousands of idled workers for a full six months! It was a decision that ended up bankrupting the three generation old company, but Aaron Feuerstein, the CEO and owner, says: "Maybe on paper our company is worthless to Wall Street, but I can tell you it's worth more." Watch this inspiring video as Aaron shares his rationale for making the ethical choice.
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